The first store to feature the myCostcutter fascia was opened in Aberdeenshire in Scotland last week.

It marks the start of the final phase in the revamp of Costcutter formats, following the opening of its first Kwiksave format in May and a new-look Costcutter fascia.

”retailers wanted a fascia to enable them to differentiate themselves and provide customers with a premium offer,” said marketing director Ian Bishop.