Costcutter has given retailers a tantalising glimpse of its new Kwiksave fascia.
The first store under the Kwiksave name is expected to open next month under a revamped fascia of black and red.
The new logo hinted at the original colours of the old supermarket fascia, while creating instant recognisability and a brand feel that customers could truly resonate with, said Costcutter chief executive Nick Ivel.
“Kwiksave is an iconic brand that was a fixture on the high street for many years,” he said. “Its core proposition was value and this is something that our new format of Kwiksave convenience stores will continue to provide.
“Our three-fascia strategy with Kwiksave, Costcutter and MyCostcutter ensures we have the correct product for three distinct market segments.”