Walkers is stepping into 2005 on a healthy note by ramping up activity on its better-for-you snacks.
The snacks giant is launching a new Under 100 Calories multipack, bringing together its Lites, Quavers and French Fries offerings for the first time, while the latter two will also feature the low-calorie flash on single packs.
Walkers is also adding to its Lites portfolio with a six-pack of Honey Glazed Ham flavour, which will also get a run out in the Lites 12-bag multi-pack.
PepsiCo trade marketing manager Nicky Seal said: “We offer consumers who enjoy snacking but also watch their weight an easily identifiable low calorie salty snack.”