Rural supply retailer Countrywide has expanded its food offer with the introduction of fresh meat in two Oxfordshire stores.

The range, launched in the Chipping Norton and Witney stores, includes pork and lamb joints and sausages. The meat comes from Iron Down Farm, which sells meat under the trading name of The Meat Joint, and buys all of its feed, bedding and animal health products from Countrywide.

"We offer a small, quality food range so, while we are not a major food retailer, we are increasingly looking for ways to support local producers in order to meet customers' needs," said Countrywide retail director Garry Wharmby. "The Chipping Norton store is less than six miles away from the farm and the Witney store less than 20."

Early feedback had been positive and the company was considering similar offers at the rest of its 46-strong estate.

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