The celebrity life of Graham the cow is the focus of a new press campaign being run for Boddington's. Interbrew UK has created a series of spoof front covers detailing the rags to riches story of the brand's bovine cartoon hero. The ads will run from now until September in national newspaper supplements. The initiative will support the TV advertising which ran last month and this. The media spend for the brand was increased 50% this year to £9m, which is part of a £14m package for 2000. {{DRINKS }}

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