Sloe gin is the next venture for the Cowen label.

Made with organic sloes, Cowen Sloe Gin is positioned as a year-round drink and produced in 50cl bottles with an rsp of £9.99, as well as 5cl miniatures. Its arrival follows the launch of a culinary kirsch under the Cowen label at the end of last year.

Sales director David John said the company planned one new product a year to build a brand of authentic niche spirits and liqueurs.

"We see Cowen Sloe Gin as having great potential in a buoyant premium gin sector. Botanical flavours are now a key selling point for gins and Cowen Sloe Gin takes this to another level."