It has everything you would expect in a marketing campaign: tightly defined target audience, high profile personalities, opinion formers and role models, cool product... So what's going on? The National Dairy Council is promoting milk at celebrity parties: the trickle down theory of marketing says that if it's good enough for the rich and famous, it's good enough for the rest of us. And you can honestly say that this particular white stuff is healthier than the lines the celebs usually take up. {{COUNTERPOINT }}