Coca-Cola Enterprises has taken struggling cranberry juice Ocean Spray under its wing and given it a new premium look and a blueberry variant. Marketing spend will double to £7m this year and a new TV ad from April will highlight the...
Florette is launching a joint promotion with Ocean Spray to encourage shoppers to experiment with fresh produce. Under the agreement, which sees the two brands working together for the first time, 40g packs of Ocean Spray Craisins - sweetened...
Ocean Spray has unveiled a two-pronged strategy to rescue its struggling juice portfolio, including its first loyalty reward scheme for retailers and a 7m marketing push. The Harvest Club scheme, which has been set up to build on the brand's...
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