Ocean Spray is expanding its presence in the cranberry sauce market with the launch of a new variant ­ Redcurrant & Cranberry Jelly. The aim is to encourage wider consumption of cranberry sauces, not just at Easter and Christmas. Hugh Evans, product group manager at Jenks Sales Brokers (which markets and distributes the product in the UK), suggests merchandising it above the fresh and frozen chicken cabinets as well as on the sauces fixture to help maximise sales throughout the year. {{MARKETING - P&P }}