Whitworths is launching bags of premium sweetened cranberries to capitalise on their growing popularity due to their health-giving properties.
The packs highlight the fruit’s versatility on-pack, encouraging consumers to add them to breakfast cereal, use them in home baking, as a lunchbox treat or snack.
The 170g bags have an rsp of £1.69.
David Smith, Whitworths’ marketing director, said: “We are seeking to bring new users to the market by creating a new ultra-premium sector for health-conscious consumers who want to eat the very best quality fruit snacks.”