The World Cup may have been a wash-out for England, but pork supplier Cranswick claims it contributed to a spike in sales.

Fresh pork sales at Cranswick increased 27% in the six months to 30 September, the company revealed in its half-yearly report on Monday. This was due to a good barbecue season and the impact of the World Cup, the company said.

Sales are also likely to have risen as a result of the integration of Cranswick Country Foods (Norfolk) acquired by Cranswick in 2009 which contributed six months of trading to this set of results compared with three months to the previous results.

Sales of sausages and bacon were up 8% and 24% by value, and a respective 13% and 28% by volume. Total turnover during the period rose 8% to £384.3m and ­pre-tax profits rose 12 % to £23.8m compared with the same period last year.