The credit crunch has boosted consumption of fresh salmon as more people choose to eat in.

Fresh salmon consumption has risen 22% in the past two years, rising from 179 million occasions in 2006 to 219 million this year [TNS 52w/e 1 October].

Growth has been driven by 35 to 64-year-olds eating more at home instead of in restaurants, said TNS.

"As people are reportedly spending less on eating out, it is encouraging to see one in five UK households buying fresh salmon in the past year," added Scottish Salmon Producers' Organisation CEO Scott Landsburgh. The 'eat local' message had also boosted sales, according to Freedom Food supplier Wester Ross Fisheries, which said fresh salmon sales were up from 25% to 30% of turnover for Scottish farmers.

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