“From the moment we launched Crips, we were being asked if they were available in larger sharing packs, and now they are,” he says. “Crips fans seem keen to share their snacks with their friends – or maybe they just want more for themselves, bearing in mind that they are so much lower in fat, and therefore healthier, than traditional fried potato crisps. Sial is the perfect venue to launch our sharing bags on the global market, and we are expecting great interest in both the 140g and the 35g packs.”
The 140g bags will be available in three flavours: thai sweet chilli, mature Cheddar cheese & spring onion, and natural sea salt. The smaller 35g bags come in the same flavours as the large ones plus two more: sea salt & balsamic vinegar, and sea salt & cracked black pepper.
Crips, which are promoted as a healthy alternative to crisps, contain no MSG, transfats or genetically modified ingredients and are packaged in quirky, unconventional bags sold mainly through independents and specialist food retailers. After the Sial launch, Crips will be taking its sharing bags to OOH Live at Earls Court for a UK launch on 9-10 November.