Asda has a particularly strong showing this month, with Laura Shears also making it into our exclusive gallery of six. She receives a
wealth of commendations for her qualities as a tough negotiator. But, she has a reputation for fairness, as one manufacturer highlights: “We can usually work together to resolve issues and take the category forward.” Others describe her as an excellent communicator. One calls this “a rare attribute for buyers in today’s world”.
Communication skills set Julian Graves’ Ian Tidmarsh apart from the crowd in the eyes of suppliers, as did his “astute” business sense.
And Morrisons’ Dudley Cooper is acclaimed for the fact that he has “great knowledge of customers” and is “willing to take a risk”.
Finally, Nisa CBC’s Chris Wall is congratulated for his ability to negotiate win-win deals and his grasp of what works commercially.