KP snacks looks to be planning a new twist on its classic Hula Hoops.

It has applied to trademark Hula Hoops Twisters, the first such application for the brand since February 2011 when it secured the Big Hoops name. Four months later it launched Big Hoops, which helped the brand grow 7.6% to £91.3m last year [Nielsen 52 w/e 13 October 2012].

German business Intersnack bought Hula Hoops brand owner KP Snacks from United Biscuits in December for £1.7bn.