Burts Chips has introduced a new flavour to its revamped range, aimed at independents.
A Spicy Chorizo variant will go on sale in May (rsp: 69p/40g or £1.89/150g) bringing the total range to nine skus. In January, the brand refreshed its packaging and added three new flavours. The latest, Red Pepper & Jalapeno, hits shelves this month.
It’s the first time such flavour combinations have been launched in the premium snacks category, a spokesman said.