Ocean Spray is bolstering its Craisins dried cranberries range with its first ever TV push.

The six-week campaign, starting next month, will feature a five-second tag for Craisins at the end of the Ocean Spray Cranberry Classic juice drink ad.

Ocean Spray is backing the ad with a Try Me Free promotion, carrying vouchers for a 150g pack of Craisins on 700,000 Ocean Spray juice cartons from November, and sampling in 100 stores before Christmas.