Low-calorie snack brand Crips is appealing for buyers after it entered into voluntary liquidation earlier this month.

The company, which supplies the oven-baked wheat and potato snack to indies, regional Tesco and Co-op stores, Waitrose and Holland & Barrett, has been trying to sell the business for 18 months following a continued battle to secure outlets to stock the product.

MD Gareth Smith told The Grocer that Crips did not have the level of distribution needed to make the product “stand on its own two feet”. “When you’ve got a niche product you need the store multipliers to get up to the volumes you require to be able to break even,” he said.