KP snacks is hoping to hit the bullseye with an on-pack promotion and darts-themed flavours.
It is rolling out Peppered ‘Bullseye’ Steak and Pickled ‘One Onion and Eighty’ next month to support its tie-up with the Professional Darts Corporation. An on-pack promo will give consumers the chance to win prizes including a visit from pro darts players.
United Biscuits’ newly separated snacks business will be led from 1 September by Kraft UK president Nick Bunker.
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