Urban Fruit is claiming a UK first with the addition of baked raspberries to its fruit snack range.
The new seasonal line reaches supermarkets this month, adding to a range that includes strawberry, mango, apple and pineapple.
“We were keen to re-invigorate the dried fruit market with a much differentiated brand, which offers new and exciting fruits that are softly baked with absolutely no added funny stuff,” said Urban Fruit’s Giles Brook said.
“Our new seasonal lines play an important role in rewarding our important existing consumers and attracting new people to the brand.”
Urban Fruit supplies snacks to Tesco, Sainsbury’s, Asda and Ocado. The company said it expected retail sales for the year to double to £6m this year.