Toddler food brand Kiddylicious is bringing out its first savoury snack and launching in the US.

It is rolling out Carrot Crisps (rsp: £2 for four 14g bags) to retailers including Asda and Ocado and has secured distribution in the US through Amazon and specialist babycare site Diapers.com.

It is also increasing distribution of Fruit Wriggles and Smoothie Melts and has announced a two-year advertising deal with TV channel Nick Jnr.