Walkers has gone all Essex in a new TV ad featuring TOWIE cast members alongside Gary Lineker and boy band The Wanted.

The commercial, which forms part of the brand’s multi-million-pound What’s That Flavour campaign, features the well-known faces guessing the three mystery flavours with members of the British public.

The range of people featured was designed to demonstrate the campaign’s mass-market appeal, said impulse sales director Jon Kyle.