The brewer's second electronic initiative is a members-only club targeted at 18-30-year-old men and women and found at The Atlantic Beer Club will reward consumers who subscribe with vouchers worth £240 over a year. Money-off beer coupons will be sent to consumers' homes and will be redeemable at any licensed retailer in the UK, from an independent outlet to a multiple grocer. Marketing director Brian Sharp said: "We are not selling to consumers direct through the web but helping to drive footfall in-store. We are also building the beer category and encouraging loyalty." {{DRINKS }}