A year after the merger of its chocolate and confectionery business, Cadbury Trebor Bassett is firing on all cylinders with a two-pronged strategy to drive growth.
Speaking exactly a year after the merger, CTB customer relations manager Chris Morgan said the company had grown its market share by 1% in the first quarter of 2002, taking a 29% share of the confectionery market.
Growth will come from new channels, such as vending, airline catering, pubs and hotels plus driving distribution through independents.
"We have a dedicated team to identify new business opportunities," said Morgan. "We're also moving at a rate of knots with vending after winning a 10-year contract to run vending on the Underground."
The company will also increase its presence at sporting events like Silverstone and Twickenham, with staff carrying hawking trays loaded with confectionery and snacks.
CTB is also stepping up work with the C&C sector to relay fixtures and working with delivered wholesalers to reward retailers adhering to strict disciplines and core ranging agreements with better terms.


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