Kettle Foods is backing an initiative to encourage consumers on low incomes to learn how to grow and cook their own organic fruit and vegetables.
It is donating 3% of the proceeds from its two organic crisps variants - Lightly Salted and Sea Salt with Crushed Peppercorns - to a scheme organised by organic gardening and horticulture charity the Henry Doubleday Research Association. The duo’s packaging will also feature the charity’s logo.
Under the scheme - named Organic Food for All - individuals and community groups will be supported by gardening mentors.
Josh Lavish, Kettle Foods’ group executive director, said he hoped the link would publicise the scheme.