Tesco has re-introduced Welsh Hill Lamb and is hoping for a big success with sales.
The retailer had restocked the shelves of all 730 stores with the product last week following increased customer demand.
The move was in response to an emergency initiative to jump-start sales of the lamb following foot and mouth. Tesco found the product was selling well and is now hoping to sell 10,000 packs this autumn. The multiple said the smaller cuts of meat, supplied by St Merryn Food and farmer co-op Welsh Lamb and Beef Promotions, proved popular with singles and young couples.
Senior buying manager David Beaverstock said: "We've found a new market for Hill Lamb. It's exactly the sort of tasty convenience product many of our customers want. We hope it will become a permanent feature on autumn menus."