Support for the alcohol free lager Kailber this winter features a consumer competition offering a £20,000 prize of a customised bar. The success of last year's promotion has prompted Guinness to repeat the mechanic which invited consumers to send a humorous photo with a can or bottle of the product in it. The sender has the choice of having a bar built in their home or a home makeover. This will run until the end of January and will be supported by point of sale material in the on and off-trades. Brand manager Geoff Bond said Kaliber sales are growing at twice the rate of the beer market in the take home trade, and last year pre Christmas sales went up 80%. {{DRINKS }}

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