Yorkshire wine and bottled drinks distributor CWF has launched Harvest Fruits cherry wine to cash in on the growing popularity of fruit wines among women.

The 13% abv wine (rsp: £3.99/70cl) can be enjoyed on its own or added to other spirits and mixers for a longer drink. It launches into Tesco this month.

"This wine appeals in particular to the 35 to 50 ­female group, many of whom love trying new drinks in a wide variety of flavours without exposing the family budget," said group marketing and trading controller Vicky Lee.