Aspall is targeting new customers at a clutch of music festivals and events this summer. It will be showcasing its Draught Suffolk Cyder in keg format, and Perronelle's Blush, a pink cider made with blackcurrant liqueur, at Reading's Glade Festival, Huntingdon's Secret Garden Party, London's Innocent Village Fete and Cowes Week. "For many people this will be the first time they have tried a super-premium east coast cider," said Aspall director Henry Chevallier Guild. "Once consumers have tasted our ciders they appreciate how different they are from mainstream brands."