A new range of low-strength flavoured vodkas from the Czech Republic are being launched on to the UK market.
Amundsen Vodkas come in five flavours: Strawberry; Green
Apple; Blackcurrant; Cherry and Energy.
The low abv of just 18% is reflected in the recommended retail price, which is £4.50 for a 50cl bottle and £9 for a one-litre bottle.
Grayrose Trading, which is introducing the range, said the vodkas had a “smooth and crisp” taste, thanks to multiple charcoal filtration used in the production process.
The company believes the strawberry variant in particular has great potential among fun-loving consumers.