Dairy Crest has recruited Liz Broadbent from the Milk Development Council to the role of commercial director of milk purchasing.

Broadbent has spent two-and-a-half years as marketing director of the MDC and has worked on campaigns such as the Milk Moustache to promote milk.

"This is an exciting time to be joining Dairy Crest," said Broadbent. "With leading positions with Waitrose and Marks & Spencer, Dairy Crest has a good reputation for bringing its milk suppliers closer to the market.

"I hope to strengthen links between dairy farmers and consumers." She will start the new role in April.