Dairy Crest is looking to boost Christmas sales of Cathedral City with a new, confectionery-inspired sharing box for its Selections snack range.
The box contains 23 12g portions of mature, extra mature and vintage Cathedral City Cheddar, and bears Christmas-themed decorations.
It has been designed to fit straight into a fridge door and has a recloseable lid. The box hit Morrisons stores on Monday (rsp: £4 for a 276g box) and Tesco will stock it from 1 December.
The core Cathedral City Cheddar range and Selections SKUs will also bear festive packaging in the run-up to Christmas.