Cadbury Trebor Bassett is to throw £6m behind its Cadbury Dairy Milk flagship brand this year, with TV advertising planned for the summer. Caramel and Crunchie Pieces variants join the 200g bar range, which also gets revamped packaging. Meanwhile, the confectionery giant is also aiming to get maximum mileage from its sponsorship of the Commonwealth Games. Cadbury Dairy Milk 200g bars, together with 480g and 285g packs of Heroes, will sport Commonwealth Games-themed packaging, while a new Text 4 Gold text messaging promotion runs across 10 top countlines. The promotion builds on last year's pioneering Text and Win promotion, which received five million entries. To win, consumers text the number on the bar's wrapper. Prizes include cash, Commonwealth Games tickets and holidays. l Burton's Foods has relaunched Cadbury Luxury Cookies with a new Choc, Fruit and Nut Cookies variant, improved recipes and new packaging. Promotional activity and magazine ads will target 25 to 44-year-old women. {{P&P }}