Cadbury is extending its Dairy Milk brand into ice cream bars with the launch of three new variants chocolate, shortcake biscuit and caramel.
The products, made under licence by Frederick’s Dairies, come in packs of four and will hit freezers in the multiples and
independents at the end of next month. Rsp for the new packs will be £1.99.
Cadbury is also launching a Strawberries & Dream variant of its Cadbury Dream stick ice cream at the same time.
The new line will be available in an impulse format (rsp: £1), and will join Dairy Milk, Dairy Milk Bournville and Dream variants in four packs (rsp: £2.49).
The company is also trialling Flake 99 Caramel Cone in Ireland and Northern Ireland. If successful, it will join vanilla and strawberry variants in the UK in two months’ time.