Adams Foods has pulled its Pilgrims Choice-branded territorial cheeses within a year of launch, it has emerged.

The company launched the three-strong range - a Double Gloucester, Red Leicester and Wensleydale - in a bid to reinvigorate the territorial cheese sector, which had been struggling amid deep-cut promotions on Cheddar.

Double Gloucester and Red Leicester went into Tesco in March 2011 but were delisted last month [BrandView.co.uk].

Adams said the range had been withdrawn from sale “as part of a strategic review of the Pilgrims Choice brand”, adding that the company now planned to focus on its core Cheddar offer instead.