Asda is adding blended cheeses to its Chosen by You pre-packed range in a bid to encourage shoppers to use blended cheeses in a greater variety of dishes.
The cheeses, which will be supplied by Somerset cheesemaker, Wyke Farms, go into about 300 Asda stores on 20 May. They comprise Somerset mature Cheddar with apple & wholegrain mustard Somerset mature Cheddar with sweet tomato and chilli chutney double Gloucester with plum ploughman’s chutney Somerset mature white and coloured Cheddar with sundried tomatoes and Somerset Red Leicester with pickled onions and Butcombe bitter beer.
Asda shoppers loved blended cheeses, said Asda product manager, Julia Willows. “Although we have several blended cheeses in deli, this is our first real venture into own-label blended cheese,” she added.
The new products were ideal for sandwiches but could be used in a wide variety of dishes and cooking, said Asda.
The retailer is also adding Somerset mature, Somerset extra mature and oak smoked Somerset extra mature Cheddars into the Chosen by You range.