Sir, I was pleased to see The Dairymen supplement (The Grocer, 16 September) comment on what the dairy industry needs to do to fight back against the “scary dairy” tag.

The debate is fierce and feelings run high. This has resulted in a debate that is entirely lacking in rational discussion, leaving many people confused and misinformed.

It is vital that people are given the tools to enable them to make informed choices about what they consume.

This is why I wrote a blog at the end of the summer in which I set out the facts about the scary dairy debate.

Some (not many) people may need to exclude dairy products because they have proven intolerances, and others want to do so simply because of preference.

That’s fine - we produce our own Lactofree range - but I am against an overly emotive debate that clouds consumer decision-making.

It doesn’t help that there is a lack of joined-up guidance on the amount of dairy that should be consumed. We need clarity and a mature dialogue from all sides of the debate going forward.

Like everything to do with diet, the key is balance. Sadly, the dairy debate is in need of this too.

Tomas Pietrangeli, managing director, Arla Foods UK