Dairy alternative yoghurt brands Co Yo, Coconut Collaborative and Nush have all secured new listings as part of Sainsbury’s drive to boost its free-from offer.
As revealed by The Grocer last week, the retailer has doubled its dairy alternative SKUs.
Coconut milk yoghurt brand Co Yo now has four variants in 450 stores: natural (rsp: £3.49/250g), raw chocolate, vanilla and salted caramel (rsp: £1.99/125g), The Coconut Collaborative launched a new strawberry big pot this week(rsp: £3.50), joining the brand’s natural and Madagascan vanilla yoghurts which are already listed in the retailer. Meanwhile Nush almond milk yoghurt is now in 276 stores in blueberry, caramel & hibiscus variants (rsp: £1.95/125g). Sainsbury’s said plant-based alternatives would now have a dedicated sitting in the revamped yoghurts bay, after seeing 11.5% growth in the dairy alternatives category over the past year.
“We’re delighted to be listed in 267 Sainsbury’s stores nationwide, reaching the growing market of people across the nation who are not just buying into the dairy free category for dietary requirements but as a lifestyle choice too,” said a Nush spokeswoman.
Lines from Alpro, Califia Farms, and Plenish have also rolled out into stores over the past few weeks.