Kerry Foods has revealed ambitions to double its GB branded dairy business to £120m over the next five years.
Interviewed exclusively in The Grocer’s The Dairymen supplement this week, the company’s GB managing director, Bob Carnell, revealed it would look to Cheestrings, its recently launched sister brand Yollies, and reduced-fat cheese brand Low Low to drive growth.
The launch of Yollies - chilled yoghurt on a stick - was the first step in transforming Cheestrings from cheese snacking into a broader dairy brand, said Carnell, adding that the first Yollies TV ad - due to air next year - would use the same style as the current Cheestrings campaign.
Describing Yollies as a game-changer, Carnell said R&D and technology would play key roles in the company’s future. “Our approach is very much technology-driven,” he added. “What we want to do is create a point of difference through technology.”
Recent investment has included a new production process to cut salt and satfat content in spreads, as wells as a “seven-figure sum” to expand its Coleraine facility for the production of Yollies.
“Our vision is to become the leading innovator in the dairy category,” said Carnell. “The feedback we hear all the time is that there isn’t enough innovation happening in dairy - we think we can make a real difference here.”
In addition to supplying branded and own-label dairy lines, Kerry makes ready meals and markets brands such as Richmond and Wall’s.