Tesco is getting down with the kids with the launch of Yoo Tubes - a new kids yoghurt under its Yoo yoghurt brand.

Yoo Strawberry Tubes went on sale at the beginning of this month at an introductory price of £1 for a pack of nine 40g tubes [BrandView.co.uk].

The product will compete with tube-based kids yoghurts also on sale in Tesco such as Disney Fruit Yoghurt Tubes - £1.25 for 9x40g - and Yeo Valley’s Yeo’s - £1.78 for a pack of nine tubes.