laughing cow

Bel UK is expanding its Laughing Cow range with a range of cheese snacks targeted at adults.

The Laughing Cow Mini Cravings go on sale in Asda from 16 March, followed by Waitrose in May (rsp: £2), and are described by Bel UK as a “first to market” proposition consisting of 24 individually wrapped mini cubes of soft cheese.

The 125g packs come in original, cheese (Cheddar, blue cheese and smoked cheese), and herb (ham & herb, garlic & herb and three cheese) flavour combinations, and will be supported by a multi-platform campaign.

Boasting 14 calories per cube, the new snacks were “perfect for satisfying after work and pre-dinner cravings”.