Cotteswold milk

The rise in popularity of free-range milk has led The Midcounties Co-operative to expand a trial sale of Cotteswold Dairy free-range milk to more than 50 stores across Gloucestershire.

Pasture Promise-accredited Cotteswold milk went into 10 stores at the end of February, with the number of listings growing quickly to 33, the supplier said.

“We very quickly saw a really positive customer reaction,” added a Midcounties spokesman.