Adams Foods is wooing young families by offering two-for-one entry to family theme parks in its first on-pack promotion for Mu Cheddar.

From this month, promotional block Cheddar packs will feature two vouchers offering two-for-one entry to Alton Towers and Chessington World of Adventures.

Finding cost-effective entertainment for the family could be difficult, said brand manager Rebecca Worthington. “The mission statement behind the Mu brand has always been to deliver both value and great quality to shoppers with young families.”

Adams claims a family of four can save up to £84 with the vouchers.

The Mu brand is currently exclusive to Tesco.