Müller is taking its Corner products to the next generation with the launch of Kids Corner.
The range includes Football - vanilla yoghurt with black and white chocolate-coated cereal balls Lots of Love - strawberry yoghurt with pink and white chocolate-coated cereal hearts and Choccy Raisins - toffee yoghurt with chocolate raisins.
Asda last week became the first retailer to sell the four-pot multipacks (rsp: £2.49), which will be listed across the mults later this month.
“The product is differentiated from anything else in the children’s yoghurt fixture,” said marketing director Michael Inpong. Müller sold over 590 million Corner pots last year.