Müller is adding two new Müllerlight variants and launching a £3m marketing campaign in January to boost consumer awareness of the fat-free yoghurt in time for the New Year dieting season.

On 24 December, a limited-edition ‘Turkish Delight sprinkled with dark chocolate’ flavour will join the Müllerlight single-pot line-up (rsp: 64p) and a ‘Sublime strawberry’ variant will to be added to the Müllerlight Greek Style sub-brand (rsp: £2.19 for a four-pack).

The launches will be supported by a £3m media push, which will include a TV ad to highlight the new strawberry Greek-style flavour, flavour-specific press ads and online, social media and consumer PR.

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