Yeo Valley has added a new Damson & Plum limited edition to its big pot yoghurt portfolio.

Yeo Valley has sold a plum yoghurt before, but it is the first time the company has paired the flavour with damson.

The new yoghurt will replace the brand’s previous limited edition flavour, Blackcurrant & Elderflower, one of Yeo Valley’s top three selling flavours.

It will go into the multiples from 23 July (rsp: £1.49 for a 450g pot).