Somerset cheesemaker Lye Cross Farm has added a Union Jack to its packaging in a bid to highlight its British credentials.

The company’s cheeses will all bear a Union Jack flash in the bottom right-hand corner of their front-of-pack labels. The new-look packs would “shout about its heritage”, said commercial manager Ben Hutchins.

They will roll out to Asda, Ocado and to stores internationally in the coming weeks.