Mondelez has expanded its Philadelphia soft cheese range in a bid to attract new consumers.

Two flavours - Mediterranean Tomato and Smoked Ham (rsp: £1.99/170g) - roll out this month to build on the success of previous savoury flavour combinations such as Garlic & Herb and Salmon & Dill.

“We are confident these new savoury flavours will help to open up soft white cheese to an even wider consumer base,” said UK marketing manager Jennie Spurr.