New Zealand yoghurt The Collective Dairy has won another big four listing, with pots of the brand’s premium yoghurt set to hit Tesco shelves next week.
Bursting on to the UK scene in April 2011, it was first listed by Waitrose and Sainsbury’s. And last week, 40 Morrisons stores started stocking the yoghurts. “The reaction we’ve had since launch has been amazing,” said co-founder Amelia Harvey.
The Collective launched a limited-edition mango yoghurt in July and will continue to feature a permanent limited edition SKU.
It will also bring back last year’s limited edition Christmas Pudding variant for a second festive season.