Wensleydale Creamery has launched a new ‘Premium’ label in a bid to highlight the premium feel of some of its existing cheeses.
The new Premium range encompasses the Yorkshire cheesemarker’s Wensleydale Blue, Kit Calvert ‘Old Fashioned’ Wensleydale, Sheep’s milk Wensleydale and Fountain’s Gold Cheddar.
“By broadening our range with this premium cheese offering, we aim to strengthen our position as skilled traditional cheesemakers,” said MD David Hartley.
The new range comes after Wensleydale extended its dairy range with the launch of Dales butter last month. In May, the company revamped the packaging of its core cheese range.