She will star in TV ads which form the bulk of a £4m marketing investment aimed at relaunching Dairylea as the flexible way to add goodness to family meals'.
Scheduled to hit TV screens next month for a four-week burst, with another following in July, the ads are expected to reach 80% of mothers, said Kraft.
Meanwhile, an improved recipe, creamier Dairylea will be rolling out from the middle of this month.
New packaging is aimed at a fresh, contemporary look and puts the cow centre stage. "We felt the new product needed a brand ambassador to take the message straight to mums," said trade relations manager Easton Millar.